Billboard refacing updates the look of an existing billboard by replacing the printed face and refreshing the structure, rather than building a new one. At Unisignco we reface billboards for advertisers and property owners across Texas and Louisiana.
It is the practical way to keep a high-traffic advertising spot current, whether you are rotating a campaign, taking over an existing structure, or bringing a tired board back to life.
What Is Billboard Refacing?
Billboard refacing is the process of replacing the graphic surface of a billboard while keeping the existing structure in place. New vinyl or panel graphics go over the frame, and the supporting structure is checked and cleaned up so the finished board looks new from the road.
Because the structure stays, refacing is a straightforward way to change the message on a board you already control or to update one you have just acquired.
When to Reface a Billboard
Refreshing a Campaign
Swap in new artwork when an ad has run its course and the message needs to change.
Taking Over a Structure
Rebrand a billboard you have leased or purchased so it carries your identity instead of the previous advertiser’s.
Weathered or Faded Faces
Replace a face that has faded, torn, or peeled so the board reads clearly again.
Updated Branding
Bring an older board in line with a new logo, colors, or campaign look.
Benefits of Billboard Refacing
Keep a Proven Location
Refacing lets you hold onto a high-visibility spot while changing what it says.
Fresh, High-Impact Graphics
New large-format printing brings back the color and contrast that make a board work from a distance.
Less Disruption
Reusing the existing structure means fewer moving parts than putting up something new.
Durable Outdoor Materials
The new face is built to stand up to sun, wind, and the humidity that comes with the Gulf Coast.
Design, Manufacturing, and Installation Under One Roof
We keep billboard refacing in-house from concept through installation. One team, one point of contact, and a straight line from the approved design to the sign on your building.
Design
Our creative team develops the look, scale, and layout around your brand and your space.
Manufacturing
We handle sign manufacturing in-house, using quality materials so the finished piece matches what you approved.
Installation
Our installation crews place and secure the finished sign on site.
Repairs and Maintenance
When a sign fades or takes damage, repairs and maintenance keep it looking intentional instead of neglected.
Billboard Refacing in Houston, Lafayette, and Across Texas and Louisiana
From our two locations in Santa Fe, Texas and Scott, Louisiana, Unisignco covers businesses across both states without handing your project off to an out-of-town vendor.
We regularly handle billboard refacing for businesses in Houston, Lafayette, and the surrounding areas. Working locally means a site visit is a drive rather than a freight quote, and service after the job is just as straightforward.
Ready to get started? Contact Unisignco to talk through billboard refacing for your location, or browse the full range of signage products we design and build.
Frequently Asked Questions
What is Billboard Refacing used for?
Billboard Refacing is built for exterior use, specified with visibility from the road and long-term weather exposure in mind. You can see the materials and options we work with in the sections above.
Where is Billboard Refacing typically used?
Billboard Refacing is intended for exterior use. If you need something comparable for an interior space, our signage products range covers indoor options as well.
Can Billboard Refacing be customized to match our branding?
Yes. Our design team works to your colors, fonts, and sizing so the finished piece reads as part of your brand rather than something generic.
Do you handle Billboard Refacing from design through installation?
We provide design, manufacturing, and installation in house, and we also offer repairs and maintenance for signage already in place. That keeps the whole project with one team.
What areas do you cover for Billboard Refacing?
We work with businesses across Texas and Louisiana from our two locations, Santa Fe, Texas and Scott, Louisiana, which puts us within reach of the Houston and Lafayette areas and the communities around them.